Carlsberg

CarlsbergUK JoinTheDance 1440

The Challenge

Carlsberg UK were a poor 4th in the UK beer market & being attacked on all sides. They needed a communication campaign which reflected the current company performance, landed the urgent need for change and demonstrated that every employee needed to play a part in the change by adopting a new mindset.

Our Response

We involved the CUK leadership team (Top 30) in co-creating a clear and consistent story to explain the current situation and the need for change. From this core content we created impactful imagery / materials and worked with the Top 30 to devise and deliver a kick off event & a cascade toolkit. Outputs from the live event were captured by Scriberia.

Outcome

99% agree – I’m clear that everyone is accountable for contributing to our growth.

“[This communication was] more about us, our behaviours, and how we can make a difference. It made me think, rather than just watch.”
Manager comment

The programme was recognised in the Internal Communication & Engagement Awards 2020 in the best event and best use of ambassadors categories.

CUK Team Table Exercise
CUK Big Picture Extract
CUK Comms Team
CUK Task Master Team

“Incredible. Thank you so much for all of your hard work, counsel, ideas and execution – the feedback has been so, so positive.”

Andrew Roache, Head of Corporate Affairs, Carlsberg UK

CONTACT US TO FIND OUT HOW WE CAN HELP YOU TO DELIVER COMPETITIVE EDGE AND BETTER BUSINESS RESULTS THROUGH YOUR PEOPLE