Evergreen Garden Care
After spinning off from a global organisation, Evergreen’s new leadership team were keen to ensure that its employees were fully aware of and engaged in the company’s new ambition, strategy, values and goals.
We supported them in shaping an engaging story that would excite colleagues and then shared this via an involving communication campaign. This included developing a visually impactful collateral including an animation, printed materials and online imagery. The imagery was not only used for the launch, but has subsequently been applied effectively to ongoing communications including an employee survey, an HR handbook, employee email campaigns and a regular employee newsletter.
The hugely successful UK programme was so well-received campaign it was also implemented globally, with materials delivered in French, German, Dutch and Polish.
An employee survey undertaken shortly after the launch showed high levels of understanding of the ambition, strategy, values and goals, as well as an improved overall engagement score.