Mitchells & Butlers

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From Good to Great Strategy Roll Out

M&B, the UK’s biggest pub company, wanted to communicate a new Vision, Priorities and Values to its staff to increase focus on guest satisfaction. We worked with the M&B leadership team to develop and deliver a major internal communication and employee engagement programme. This included launching and rolling out of the StratNav© road map for engaging 40,000 employees behind the company’s new vision and strategy.

Following this 93% of respondents agreed or strongly agreed with the statement: I know what M&B’s vision and values are and c. 91% of respondents agreed or strongly agreed with the statement: I believe in the company’s vision and values. This programme won various awards including a FEIEA Award for Best Internal Communication Strategy.

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“When we embarked on our major transformation programme we really needed a step change in the way we communicate with and engage our teams. The ‘Good to Great’ launch and roll out really delivered this. It was great to see our colleagues at the coalface embracing the ‘Good to Great’ mantra and playing our key messages back to us via their words and actions.”

Susan Martindale, HR Director, M&B

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