Vision & Strategy Story

As part of a major strategic review, Pukka Pies had defined a big ambition - to grow sales by 50% by 2020. Pukka’s CEO recognised that her leadership team needed to be fully bought into the ambition and be involved in defining the strategy to achieve it – as well as the values required to do this in a distinctively Pukka way. Only then would they be able to bring the rest of the workforce along with them.

Allman Communication facilitated a number of leadership team sessions which defined the Vision & Strategy story ’on a page’. From this, a number of communication materials were created including a Big Picture, animatics and infographics. These were shared with the leadership team at an awayday including ‘market stalls’ for each functional team, showcasing how they were bringing the company vision & strategy to life. The vision and strategy story was subsequently shared with the broader workforce via communication channels such as a monthly team brief, an employee forum, noticeboard posters and a regular newsletter.

Employee engagement was measured via The Sunday Times ‘Best Companies Survey’, followed by face to face focus groups. A follow up Sunday Times Survey showed significant improvements in engagement.