As part of a major strategic review, Pukka Pies had defined a big ambition – to grow sales by 50%.

Pukka’s CEO recognised that her leadership team needed to be fully bought into the ambition and be involved in defining the strategy to achieve it – as well as the values required to do this in a distinctively Pukka way. Only then would they be able to bring the rest of the workforce along with them.

Allman Communication facilitated a number of leadership team sessions which defined the Vision & Strategy story ’on a page’.

From this, a number of communication materials were created including a Big Picture, animatics and infographics. These were shared with the leadership team at an awayday including ‘market stalls’ for each functional team, showcasing how they were bringing the company vision & strategy to life.

For the broader workforce new communication channels were established such as a monthly team brief, an employee forum, noticeboard posters and a regular newsletter.

Employee engagement was measured via The Sunday Times ‘Best Companies Survey’, followed by face to face focus groups. A subsequent Sunday Times Survey showed significant improvements.