Vision & Strategy Story
As part of a major strategic review, Pukka Pies had defined a big ambition - to grow sales by 50% by 2020. Pukka’s CEO recognised that her leadership team needed to be fully bought into the ambition and be involved in defining the strategy to achieve it – as well as the values required to do this in a distinctively Pukka way. Only then would they be able to bring the rest of the workforce along with them.
Allman Communication facilitated a number of leadership team sessions which defined the Vision & Strategy story ’on a page’. From this, a number of communication materials were created including a Big Picture, animatics and infographics. These were shared with the leadership team at an awayday including ‘market stalls’ for each functional team, showcasing how they were bringing the company vision & strategy to life. The vision and strategy story was subsequently shared with the broader workforce via communication channels such as a monthly team brief, an employee forum, noticeboard posters and a regular newsletter.
Employee engagement was measured via The Sunday Times ‘Best Companies Survey’, followed by face to face focus groups. A follow up Sunday Times Survey showed significant improvements in engagement.
“When we needed to communicate an exciting new vision and strategy, Lesley worked with my leadership team – which ranged from evangelists to detractors – involving them in co-creating a company story and aligning them behind key messages. The result was a Pukka story which they all really bought into and could share with conviction and enthusiasm.
Creative and engaging materials and communication channels were created to ensure the key messages reached everyone in the company – enabling everyone to play their part in achieving the company ambition.
Lesley’s ability to understand what I was trying to achieve and work with me to make it happen, was key to bringing my team, and the entire workforce, with us on our exciting and challenging journey.”
Rachael Bouch, CEO, Pukka Pies